Know exactly how much ROAS you need to stay profitable with your current margin — before you spend any marketing dollar.
✍🏼 Plan campaign budgets with clarity & control
It helps you understand whether your current ROAS is profitable — and shows your breakeven ROAS based on real business costs like COGS, shipping, and platform fees.
It’s built for ecommerce marketers and business owners running paid campaigns for physical or digital products — especially if you’re unsure how your ROAS ties to profit.
for B2C lead based business, use this calculator instead.
Yes — while it doesn’t break down ROAS by channel, it helps you understand your overall profitability across campaigns. It’s perfect for getting a clear baseline before you dive into per-channel analysis.
Not ideal. You’ll need at least a rough estimate of your cost of goods, fees, and shipping to get accurate outputs.
No — it’s a Google Sheets calculator. Just open the link and make a copy.
Absolutely — it’s currency-agnostic and flexible to any market or region.
Make sure you apply VAT properly, as it is unique for each country.
No worries — we offer a 100% money-back guarantee, no questions asked.
Yes! All future improvements are free. As long as you are not blocking our email or unsubscribe, we will notify you whenever the tracker is updated.
