Calculate real ROI by linking lead cost, conversion rate, and revenue — and know what your leads are actually worth.
It helps you calculate real ROI by connecting ad spend, lead cost, conversion rate, and revenue — so you know if your campaigns are profitable, not just generating leads.
It’s built for lead-based direct to consumer businesses — marketers or founders running paid campaigns where leads convert offline (e.g., real estate, clinics, education, high-ticket services).
for B2C ecommerce, use this calculator instead.
Yes — CPL alone doesn’t tell you if you’re profitable. This tool shows breakeven points, profit margins, and lets you test scenarios with different close rates.
No — it’s a Google Sheets calculator. Just open the link and make a copy.
Absolutely — it’s currency-agnostic and flexible to any market or region.
Make sure you apply VAT properly, as it is unique for each country.
No worries — we offer a 100% money-back guarantee, no questions asked.
Yes! All future improvements are free. As long as you are not blocking our email or unsubscribe, we will notify you whenever the tracker is updated.
