ROAS Calculator for Ecommerce Business (B2C)

Calculate your breakeven ROAS in minutes—based on your actual business costs.

Here’s how it works:

  1. Enter your average order value and VAT rate.

  2. Add your cost percentages—like COGS, shipping, and fees.

  3. See your breakeven ROAS automatically calculated.

  4. Use the ROAS Diagnostic Tool to test different marketing spends and ROAS levels to see your profit or loss per order.

🧮 Want to Customize This Calculator for Your Business?

Get the editable Google Sheets version — perfect if you want to tweak assumptions, add rows, or plug it into your own dashboard.

🟢 One-time purchase. Instant access.

Get the Google Sheets Version